Argentine organization 9z Globant has announced the start of the so-called “9 era”, taking a major step toward expanding its brand beyond esports.
New partner and co-owner of the structure is popular Argentine rapper Duki, who has joined the project as a strategic partner. According to the organization, this collaboration symbolizes the union of two cultures music and esports, which share a common audience and a generational language.
Duki is one of the most well-known artists in Latin America, with 13.4 million followers on Instagram. His involvement in 9z is seen as an effort to strengthen the brand’s global recognition and open new opportunities for marketing and content creation.
As a reminder, The Obelisk of Buenos Aires in Buenos Aires was illuminated in honor of the esports club 9z Team