Take-Two Interactive CEO Strauss Zelnick recently shared new details about the pricing policy and monetization strategy for Grand Theft Auto VI.
Although the exact price has not been officially announced yet, Zelnick hinted that the game will follow modern premium-segment standards. During the discussion, he mentioned the $70–$80 range for the standard edition. This dismisses rumors that GTA VI could become the first game to cost $100 or more due to its enormous budget.
One of the key points of the interview was the statement about in-game advertising. Zelnick made it clear that Rockstar Games and Take-Two do not plan to add in-game ads.
Recall that the teacher brought a PS5 to class and used Assassin’s Creed for a history lesson.