French esports organization Team Vitality has announced the launch of its offline V.Hub venue, which will coincide with the playoff stage of the IEM Cologne Major 2026. The fan zone will operate from June 18 to June 21 at KWB im Stadtpalais, located near the LANXESS Arena, where the tournament’s final matches will be held.
The project is built entirely around the integration of the organization’s commercial partners and is designed to provide fans with an immersive Team Vitality experience throughout the event.
The V.Hub will feature several interactive areas, including:
- A gaming zone with custom Counter-Strike maps;
- A pop-up store offering official Team Vitality merchandise and apparel;
- An exhibition area showcasing the club’s historic Major trophies, available for fan photo opportunities;
- A catering zone with food and beverages.
In addition, visitors will have the opportunity to participate in giveaways featuring exclusive Team Vitality-branded products.
The initiative is aimed at bringing fans closer to the organization during one of the biggest Counter-Strike events of the year and creating a dedicated gathering space for supporters attending the playoffs in Cologne.
As a reminder, Crimson Desert has surpassed 6 million copies sold.