The UK government has created the UK Esports Advisory Panel. According to official statements, the initiative is aimed at bridging the communication gap between the government and key stakeholders, including publishers, professional teams, and tournament organizers.
The government wants the United Kingdom to remain a globally competitive hub for esports and digital innovation. The creation of the group marks a shift toward a permanent advisory body. It brings together senior representatives from global organizations such as Team Liquid, Fnatic, and ESL FACEIT Group to provide guidance on sustainable growth, skills development, and grassroots pathways.
The group’s goal is to provide the government with a “single, trusted voice” to help navigate the complexities of an ecosystem that spans everything from professional-level events to educational programs across the UK.
As a reminder, Microsoft is changing its Xbox strategy under the leadership of Asha Sharma.

