When we talk about women’s esports as of 2026, it is important not to drown in abstract discussions about “inclusion,” but instead to look at how the ecosystem actually works. In 2025, women’s esports overall saw a 52% decline in the number of women’s events and a –7.9% drop in total watch time. At the same time, the average concurrent viewership (ACV) per event increased, meaning that interest is concentrating around a smaller number of “anchor” products.
Another key fact that sets the context: more than 90% of all women’s esports viewership in 2024 came from Valorant and Mobile Legends: Bang Bang. This means that women’s PUBG Mobile remains media-peripheral, even though PUBG Mobile as a whole is a giant of global mobile esports. This gap—between the scale of the game and the modest size of the women’s segment—is exactly what needs to be analyzed in detail. (Esports Charts)
Against this background, PUBG Mobile looks paradoxical. As a general discipline, it demonstrates enormous scale, which continues to grow in 2026. For example, PUBG Mobile Global Championship 2025 surpassed 1.3 million peak viewers, had around 375,000 average viewers across nearly 72 hours of broadcast, and featured a total prize pool of $3,000,000, with $555,000 awarded to the champion. (Esports Charts)
The global framework for the 2026 season includes four major international events (two Global Opens, the World Cup, and the Global Championship). Both the World Cup and the Global Championship offer $3 million each, and the total prize pool of top-tier events reaches $7 million. (Esports Insider)
The problem lies elsewhere. The women’s PUBG Mobile scene does not exist as a systemic product, but rather as a collection of scattered “islands”: mostly third-party leagues, national or regional women’s majors, and show matches. This fragmentation leads to concrete consequences: low budgets, weak roster stability, minimal media value, and the absence of a clear “ladder” to the main professional segment.
1) Why Women’s PUBG Mobile Is Structurally “Outside the System”
The official PUBG Mobile rules (Proxima) define “Official Competitions” as the top level of the ecosystem: Nationals/Regional Championships, Super League, Global Open, World Cup, Global Championship. Everything within this framework follows formal rules regarding qualification, transfers, residency, and seasonal calendars.
Most women’s tournaments that receive attention are not part of this official vertical. As a result:
- There is no guaranteed seasonality or unified standards (production, anti-cheat, media packages, minimum team conditions).
- There is no clear “port” into the main ecosystem (slots, qualifiers, partnership obligations for clubs).
- Clubs struggle to explain ROI to sponsors, since the product lacks predictable reach and scheduling.
This is the main reason why the massive scale of PUBG Mobile as a discipline barely translates into a large women’s PUBG Mobile industry segment.
2) The Market in Numbers: Women’s PUBG Mobile Events as a “Small Media Product”
Viewership and prize pool statistics best reflect reality. Several examples illustrate the “range” of women’s PUBG Mobile.
Europe: PUBG Mobile European Wonder League (Women’s Circuit, 2025)
One of the most formalized women’s products in Europe.
- Season 4 (2025): Prize pool $7,000; Peak Viewers 2,861; Hours Watched 21,009; Average 405; Airtime 52h; Media Value $4,083. (Esports Charts)
- Season 5 (2025): Peak 2,924; Hours 8,824; Average 248; Airtime 36h; Media Value $2,078; Prize Pool $7,000. (Liquipedia)
Season 5 featured 36 teams with a group stage and playoffs. (Liquipedia)
These figures matter mainly in comparison. When PMGC 2025 reaches over one million peak viewers, Wonder League’s ~3,000 peak is not a tier-one product. It is niche content that functions more like a community tournament than a commercial media asset.
Middle East: Saudi eLeague as an Exception
Saudi infrastructure is one of the few environments where women’s tournaments have substantial prize pools and offline formats.
- Saudi eLeague 2024: Female Major 2 — $13,300 prize pool, offline at SEF Arena, organized by Saudi Esports Federation and Savvy Games Group, sponsored by MasterCard and STC. (Esports Charts)
This shows that when state or quasi-state investment frameworks exist, women’s PUBG Mobile can receive resources of a different caliber.
Southeast Asia: PMPL Ladies as a “Historical Trace”
Liquipedia shows that Ladies editions existed in SEA, but with very low prize pools:
- PUBG Mobile Pro League – Southeast Asia Season 4: Ladies — $550 (2021). (Liquipedia)
Even in the “heart” of mobile esports, women’s PUBG Mobile was often treated as a short-term show event rather than an economically grounded league.
Other Events: From Near-Zero to “Local Peaks”
- PUBG Mobile Rising Women’s Championship (2024): Peak 25; Hours 147; Average 14; Airtime 11h. (Esports Charts)
- Rising Stars 3 Women League Finals (2023): Peak 1,913; Hours 8,236; Average 1,009; Airtime 8h. (Esports Charts)
Together, these show the main diagnosis: the market is not standardized. Some events attract only small community-level audiences, while others reach four-digit averages. These are anomalies rather than a stable model.
3) Key Problems in the Women’s PUBG Mobile Segment
Problem A: Lack of a “Ladder” into the Main Ecosystem
In Valorant, the women’s ecosystem (Game Changers) is an official framework with a clear calendar and media rights. In PUBG Mobile, women’s events rarely convert into trajectories like “team → split → tier-1/2 slot.” Under Proxima, official competitions are structured, but the women’s circuit remains external.
Problem B: Unsustainable Economics for Clubs
If a league’s media value is only a few thousand dollars (e.g., $4,083 in PMEWL S4) (Esports Charts), clubs struggle to:
- Pay even minimal salaries,
- Fund bootcamps and analytics,
- Plan long-term budgets.
Clubs are forced to choose between running women’s rosters as PR/CSR projects or avoiding the segment altogether.
Problem C: “Content Without Narrative” and Weak Broadcast Packaging
PUBG Mobile excels at creating festival-like peaks (PMGC, PMWC). (Esports Charts)
The women’s segment often lacks:
- A consistent production bible (graphics, analyst desks, recurring segments),
- Recognizable “heroes of the season,”
- Cross-platform agreements (co-streaming, creator programs, localization).
4) Prospects for 2026: Where the “Window” Is and Why It Matters Now
There are two main reasons why 2026 is a chance for rebuilding women’s PUBG Mobile.
Global Event Framework (EWC 2026)
EWC 2026 continues to scale: $75 million total prize pool, 25 tournaments across 24 games, return to Riyadh from July 6 to August 23, 2026, plus a club program and Road to EWC qualifiers. (esportsworldcup.com)
This creates a more rhythmic global calendar and increases demand for additional products between major peaks.
PUBG Mobile Season Formalization
In 2026, PUBG Mobile formalizes its season (two Global Opens, PMWC, PMGC) and strengthens organizational support. (Esports Insider)
If the women’s circuit is not integrated now, it will remain peripheral.
5) What to Do Next: A Minimal Viable Model (MVP)
This is not a “dream,” but a practical model to provide regularity, conversion, and measurable ROI.
Model 1: Women’s Challenger Circuit (4 Regions → Inter-Final)
- Four regions (EMEA / Americas / CSA / SEA), one split each (6–8 weeks).
- 32 online teams with mandatory open qualifiers.
- Regional finals offline under major events.
- Inter-final (LAN/light-LAN) as a showmatch or wildcard week before PMWC.
Why it works: it creates a regular calendar and a narrative ladder.
Model 2: Conversion via “Prize Slots”
Top 1–2 teams from regional splits receive direct slots in open qualifiers for semi-pro official competitions (Proxima ecosystem).
This integrates women’s leagues into the selection system.
Model 3: A Sellable Monetization Package
Not “just a sponsor,” but a package: naming rights, in-stream integrations, short documentaries (4–6 min), co-streaming for local creators.
KPI focus: not only peak and hours, but predictable seasonality and cost per contact. PMEWL shows that media value can be measured, but stability is required. (Esports Charts)
Conclusion
Women’s PUBG Mobile in 2026 is not a “weak scene.” It is a scene without an industrial form. While PUBG Mobile generates million-viewer peaks and multi-million-dollar prize pools globally (Esports Charts), the women’s segment consists of fragmented community products with prize pools of $550–$13,300–$7,000 and peaks often in the thousands or even tens of viewers. (Liquipedia)
To become a “segment” rather than isolated “events,” women’s PUBG Mobile needs three things: a regular calendar, integration into the official ladder, and a monetized media package. In 2026, a window exists for this—through global calendar expansion, Road-to-EWC development, and PUBG Mobile’s season formalization. (esportsworldcup.com)