Publisher Electronic Arts and Visa have signed a multi-year agreement that will bring new in-game rewards, exclusive content, and real-world activations to players of the EA Sports FC and EA Sports College Football franchises.
The companies stated that the partnership will focus on creating organic, premium content designed to enhance the gaming experience without disrupting its integrity.
In EA Sports FC 26, players will be able to take part in “Visa-branded objectives” (Visa Objectives), squad-building challenges (SBCs), and a special Visa Live game mode. Limited-time objectives offering in-game bonuses will also be available.
In the Road to Glory career mode in College Football, NIL (Name, Image, and Likeness) sponsorship opportunities will be introduced. Accepting branded deals from Visa will grant players attribute and stat boosts. Themed challenges will also be added to the College Ultimate Team mode.
Beyond the virtual space, the partnership will include real-world activations, such as the opening of a Visa Infinite lounge during the Madden Bowl event in Super Bowl LX week.
Recall that a Russian propaganda game, 93, Kuindzhi, has appeared on Steam, telling the story of a Russian volunteer in occupied Mariupol.