Michelin, one of the world’s largest tire manufacturers, has announced a partnership agreement with the Rocket League Championship Series (RLCS) for the 2026 season.
As part of the collaboration, the brand will be integrated into tournament broadcasts, with the possibility of branded content appearing directly in the game.
For Michelin, this marks a step toward engaging a younger audience активно following esports. The company has previously worked with racing simulators such as the Gran Turismo series, but the partnership with Rocket League expands its presence into a more entertainment-driven segment.
For reference, Saudi Arabia recently acquired full ownership of the Evolution Championship Series (Evo) fighting game tournament series.
