Ubisoft has announced the return of three key figures who were instrumental in creating some of the most successful Assassin’s Creed games. They will lead the brand’s development and shape its creative direction for the coming years.
Martin Schelling - the producer of Black Flag and Origins will now lead the Assassin’s Creed brand, overseeing overall strategy and long-term vision for the series.
Jean Guesdon - the creative director of Black Flag and Origins will become Head of Content, setting the series’ creative direction and supporting individual projects while staying true to Assassin’s Creed’s core identity.
François de Billy - having worked on Origins and Valhalla, François will focus on improving internal development processes, optimizing team workflows, and increasing production efficiency.
Martin, Jean, and François have previously collaborated closely on multiple flagship titles in the series. They will join the Assassin’s Creed leadership team alongside Andrée-Anne Boisvert, Producer for cross-brand initiatives and Head of Technological Excellence, and Lionel Hiller, VP of Brand and Go-to-Market Strategy. Together, they will guide the series into its next era.
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