The developer of the Unity engine has announced a strategic pivot toward artificial intelligence tools designed to simplify game development. The company aims to introduce solutions that will allow creators to build complete games without writing a single line of code.
The new technology will let developers describe their ideas in natural language, while AI generates gameplay mechanics, visuals, and core logic, primarily for casual projects. According to Game Developer, Unity’s main objective is to make the journey from concept to implementation as smooth as possible.
«AI-driven authoring is our second major area of focus for 2026. At the Game Developer Conference in March, we'll be unveiling a beta of the new upgraded Unity AI, which will enable developers to prompt full casual games into existence with natural language only, native to our platform—so it's simple to move from prototype to finished product», — said Unity CEO Matthew Bromberg.
The announcement was made during the company’s financial report. In his remarks, the CEO also referenced the Game Developer Conference, scheduled for March 9 to 13 in San Francisco. Unity claims the upcoming tool will significantly lower the barrier to entry for non programmers, while also offering benefits for experienced developers.
«This assistant will be powered by our unique understanding of the project context and our runtime, while leveraging the best frontier models that exist. We believe together this combination will provide more efficient, more effective results to game developers than general-purpose models alone», — Bromberg added.
During a Q and A session, Bromberg suggested that over time tens of millions of people will be creating interactive entertainment using AI driven development tools, emphasizing that Unity intends to lead this movement:
«Our goal is to remove as much friction from the creative process as possible, becoming the universal bridge between the first spark of creativity and a successful, scalable, and enduring digital experience».
According to documentation on the company’s website, Unity AI relies on large language models such as GPT from OpenAI and Llama from Meta. These tools are used to answer questions, generate code, and perform agent actions. Unity believes that faster development cycles enabled by AI could ultimately reduce production costs and make game creation more accessible.ішим.
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