Blizzard Entertainment is continuing its advertising campaign for the World of Warcraft expansion Midnight.
This time, the main antagonist of the current saga, Xal'atath, has appeared on one of the most iconic advertising spots in the world — the massive digital screen at Piccadilly Circus in London.
Blizzard is increasingly leveraging large-scale real-world visual installations. Similar campaigns were previously held in Seoul and New York for Diablo IV and earlier WoW expansions.
As a reminder, Epic Games is suing a well-known Fortnite insider who had secretly been working at the company all along.
