The joint campaign by ATB, GSC Game World, and Loyalty Games has been shortlisted for the prestigious European Loyalty Awards. The Ukrainian studio announced the news on its social media channels.
The project is competing in two categories: Best Short-term Loyalty Program or Initiative and Best Loyalty Partnership – Europe. The awards recognize Europe's most successful loyalty, customer engagement, and partnership marketing initiatives, evaluating them based on creativity, innovation, and effectiveness.
The nomination highlights the campaign's remarkable success among S.T.A.L.K.E.R. 2 fans in Ukraine. The first print run of the interactive almanac "S.T.A.L.K.E.R. 2: Memory of the Zone" sold out in just four days. Due to overwhelming demand, the organizers printed more than 100,000 additional copies and released over 4 million extra collectible cards.
During its first month, campaign related content generated 5.6 million views, while ATB's updated mobile app gained more than one million new users. Earlier, ATB board member Borys Markov described the collaboration with GSC Game World as the most successful promotional campaign in the company's history.
Reaching the European Loyalty Awards finals demonstrates that Ukrainian marketing projects can successfully compete with leading initiatives from across Europe.
As a Reminder, Roblox Announced the Launch of Build — a Mobile-First AI Game Creation Tool.
