ESL FACEIT Group has announced an official partnership with TikTok. The collaboration aims to adapt ESL esports tournaments into a vertical viewing format tailored for mobile users. The new broadcast system already made its debut during IEM Atlanta.
The TikTok broadcasts are not simply mirrored versions of the standard stream. Organizers developed unique graphics, overlays, and additional production elements specifically optimized for vertical-screen viewing.
For ESL FACEIT Group, this marks the second major media partnership in the last two months. Back in April, the company signed a deal with Kick, securing exclusive broadcasting rights for the ESL Challenger League among other assets.
Recall that sales of REANIMAL surpassed one million copies, while Embracer Group is already preparing DLC for the game.
