Chinese esports organization JD Gaming, best known for its success in League of Legends, has announced an unusual addition to its lineup. The team’s new ambassador is a dog named Duobao.
Duobao’s name translates from Chinese as “many treasures.” The organization introduced its new mascot on the Chinese social media platform Weibo, presenting the pet as part of its brand and community engagement efforts.
The move highlights a growing trend in esports where teams expand their identity beyond competition, using mascots and lifestyle content to connect more closely with fans.
Reminder: Five teams have already secured their spots in the playoffs of VCT 2026: EMEA Stage 1.
