According to insider reports, Rockstar Games is planning to use the 2026 FIFA World Cup to promote the upcoming Grand Theft Auto VI. The information was shared by the popular football-focused X account The Touchline.
Rockstar is reportedly preparing an exclusive marketing strategy that includes broadcasting advertisements during key matches of the tournament. The campaign is expected to reach a multi-million live audience around the world.
Grand Theft Auto VI is considered one of the most anticipated games in recent years. Its release is scheduled for November 19 this year.
As a reminder, the print run of the S.T.A.L.K.E.R. board game was recently destroyed in a fire.
