Tencent Files Trademark for Honor of Kings: Ace, a New PC Game

Tencent has filed a new trademark application with the European Union Intellectual Property Office (EUIPO) for Honor of Kings: Ace. While little is currently known about the project, the registration documents indicate that it will be a PC game with a strong esports focus.

The move marks a significant strategic shift for the Honor of Kings franchise. For many years, the series has been developed primarily within the mobile ecosystem, where it remains one of the highest-grossing MOBA games.

The new EUIPO filing was discovered by a user known as ThePhraseMaker. Based on the registration documents for Honor of Kings: Ace, the following details about the upcoming project can be identified:

• PC-focused platform: The game is being developed for personal computers rather than mobile devices, making it the biggest departure from the original title.
• Esports-oriented: The project is expected to feature its own competitive ecosystem, building on the extensive esports experience of the original Honor of Kings.
• Live-service model: The registration documents contain indications that the game is being developed as a live-service title.

At the same time, Tencent is also working on another project set in the same universe — Honor of Kings: World. The game has already been officially announced and is positioned as an open-world RPG in the style of Genshin Impact.

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