Riot Games has announced the opening of The Phoenix Arms, the first esports-themed pub of its kind, ahead of the final matches of VALORANT Masters London 2026.
The venue will operate from June 19 to June 21 at Hackney Bridge in East London. Entry will be free for all visitors, while popular British content creator John "Big John" Fisher will take on the role of host for the weekend, helping to create an authentic atmosphere focused on the fan community.
The concept of The Phoenix Arms is fully inspired by the traditional culture of British sports pubs. The space has been designed as a gathering place for fans before matches, where they can discuss predictions and follow the progress of the tournament. The interior will be decorated with team flags, themed memorabilia, and custom signage, while live match broadcasts will be shown throughout the weekend.
The project is integrated into Riot’s larger VALORANT Fan Fest, which will transform Hackney Bridge into an open-air celebration zone. In addition to the pub, the venue will host live podcast recordings, meet-and-greets with content creators and esports teams, and an artist alley. The festival will also feature a free outdoor watch party area for fans to enjoy the matches together.
As a reminder, Ubisoft recently announced that The Crew Motorfest has reached 10 million players.
